Online Import Tax Applied from the First Baht: Effective 1 January 2026

As of 1 January 2026, the Thai government has officially implemented a new tax measure on online imported goods, starting from the very first Baht. This policy aims to ensure fair trade competition, protect consumers, and enhance the efficiency of state revenue collection.

Key Details of the Measure:

• End of Tax Exemption: The previous tax exemption for imported goods valued at under 1,500 Baht has been abolished. All online imports are now subject to Value Added Tax (VAT) and import duties from a value of 1 Baht upwards.
• Supporting Local Businesses: Ms Lalida Periswiwatana, Deputy Government Spokesperson, stated that this move will reduce the disparity between Thai entrepreneurs—particularly SMEs—and low-cost foreign imports that previously bypassed the tax system.
• Impact on Prices: Consumers may see price adjustments in certain categories. For instance, clothing and apparel could see a price increase of approximately 20–30%, depending on the specific duty rates for each product type.

Convenience for Consumers: Despite the new tax, the government has ensured that the shopping experience remains seamless. Currently, over 97% of imported goods have the tax calculated and included in the final price on the online platform. Consequently, consumers can make a single payment and receive their parcels at home as usual, without the need to settle tax payments personally at customs checkpoints.