The Excise Department of Thailand has advanced its digital transformation efforts by introducing “Nong Smitt”, a Generative AI chatbot designed to provide information on excise tax laws and improve convenience for businesses and the public.
Developed to assist businesses and the public, “Nong Smitt” provides easy access to information about the Excise Tax Act, citizen handbooks, and related legal inquiries—topics frequently searched and asked about.
Built using Generative AI, “Nong Smitt” is tailored to enhance convenience and meet operational goals. It aligns with today’s rapidly changing economic and social landscapes.
The AI processes information and communicates in a clear, friendly, and accessible format, ensuring users can obtain the information they need quickly and conveniently.
By incorporating UX design principles, the chatbot makes tax and legal information searches intuitive and efficient. It provides access to verified information 24/7.
“Nong Smitt” eliminates the need for users to visit the Excise Department’s offices. With just an internet connection, users can instantly access accurate and comprehensive information.
Trial Phase: “Nong Smitt” is currently available for use in its trial phase. Interested users can try out the service by visiting https://newweb.excise.go.th/. Users are encouraged to provide valuable feedback to help the Excise Department improve and further develop “Nong Smitt” as part of its commitment to enhancing service quality. This trial phase allows users to explore the capabilities of the chatbot and contribute to its refinement for better public service delivery.
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